Our story

The invisible has a story.

It all starts with a simple gesture: making it easier to dress a child. Here is how a father's intuition became a technology protected by 9 international patents — and a family story.

1998The founding gesture

It all starts with a simple gesture.

Making it easier to dress a child: this is the everyday problem Éric Sitbon set out to solve with a closure that positions itself. On December 3, 1998, the first patent was filed. The idea: magnets with alternating polarities that align on their own — no aiming, no forcing.

2000The foundation

SYSTEMMAG is born in Paris.

The company is founded to industrialise the invention. One principle is set from day one and has never moved: design closures that disappear into the product — flexible, silent, with no visible hardware.

2005The protection

The founding patent is granted in the United States.

The alternating-polarity architecture is protected. It becomes the cornerstone of a family of 9 international patents covering the complete system: magnet layout, protective pockets, textile integration.

2010sThe expansion

From garments to critical equipment.

Medical, defence, sport, assisted dressing, fashion, technical industry: the technology adapts to every material and every gesture. In the Paris workshop, every integration is qualified on real materials, from prototype to production.

Éric Sitbon in the SYSTEMMAG workshop in Paris

2022The second generation

The patent that bears two signatures.

The connected-accessory mount patent is co-invented by Éric and Ruben Sitbon. Twenty-four years after the first filing, the next generation co-signs: the invention has become a family story.

2026Today

The invisible, at scale.

9 international patents, six markets, NdFeB magnets qualified from N40 to N52 — and still the same Paris address. The next chapter is written with the design offices that build SYSTEMMAG into their products.

Portrait of Éric Sitbon, founder of SYSTEMMAG

The founder

Éric Sitbon

Founder & inventor

Inventor of the SYSTEMMAG magnetic architecture and author of its founding patents, Éric Sitbon has led the company since its creation. His conviction has not moved since that first patent: the best closure is the one you forget.

1998First patent filing
2000Founded in Paris
9International patents
2Generations of inventors

Start a project

Integrate Systemmag into your products.

Describe your support, use case and constraint. We help identify the most relevant format for a first prototype.

Call +33 1 45 08 91 41